The introduction of Hire Purchase easy payment plans in the twenties made motoring in the thirties a possibility for hundreds of thousands. Manufactures such as Ford, Austin, Morris, Hillman and Standard made the right models for these new motorists and production figures escalated, those that didn’t adapt their model range struggled and many fell by the wayside.

These new motorists weren’t enthusiasts as such, motoring was becoming an essential way of life for many and they expected the filling stations to provide a service in clean and tidy surroundings. To cater for this the pump manufactures introduced new ranges of forecourt petrol pumps. Compared to their predecessors they appeared shorter and narrower but the main feature was that they were operated by electric motors. Brightly painted with lots of chrome trim and of course topped with an illuminated globe to attract the motorist.

Sadly this new found utopia would be short lived.